BRISTOL WEST / CASE STUDY

Bristol West

Overview

Bristol West serves drivers turned away by traditional carriers — non-standard auto insurance for people the rest of the industry treats as a liability. The brand needed to feel less like a last resort, and more like an ally.

Discovery
Before Design

We began with a brand core strategy session to define who Bristol West is and who it serves — resulting in a clear brand direction statement, a target client persona, and a defined look and feel. From there, we built out the full visual identity and crafted copy throughout the website, ensuring every touchpoint reflects the same strategic foundation from the ground up.

Brand Direction

Bristol West provides high quality, low cost auto insurance to price driven customers with a
practical and easy experience in a welcoming voice
feeling relieved with peace of mind.